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SOCIAL MEDIA INTEGRATION

For Prime Lines’ marketing team social media is integrated in almost every aspect of Our marketing campaigns, which is a great way to leverage the power of social media to increase awareness of your marketing efforts. But while brands invest so much time and effort into social media integration of their initiatives, many miss out on the one of the biggest ways to showcase the business’s social savvy the website.

Social login

73% of users prefer to log in to a site with social login, as opposed to providing an email address and creating a new account. Improve your website visitors’ experience with social login, and increase your website registration conversions and retention. When you provide visitors the opportunity to sign up or log in via their social media profiles you’re shortening the registration process, which tends to lead to an increase in the conversion rate for user registrations. With the social data you collect through social login platforms, like LoginRadius, you’re able to collect more than 200 data points to help you make more personalized campaigns.

Social Proof

Simply put, when you integrate social proof to your website you’re providing your visitors the opportunity to trust you more. With 79% of consumers trusting social proof as much as personal recommendations, it’s important you integrate the proper social widgets on your website to increase sales and website conversions. One way to do this is to use one of Facebook’s social widgets, such as the “Like Box”. This feature shows your visitors that you’re a credible source, their friends also like your Facebook page, and that you’re a legitimate product or brand. On top of that, you’ll also be able to increase your Facebook likes with this social media integration.

Social Linking

Make your content shareable with social share buttons. Not only do they help you increase awareness of your content, but when you provide your visitors the opportunity to share your content easily, you’re also improving user experience. When choosing social share buttons, make sure you only choose the social networks that matter to you. By keeping it simple and easy, you’ll be able to increase the probability of your content being shared. Best practices recommend that social share buttons are placed at the top, bottom, or along the side of your page. Make sure to also include social follow buttons to increase your social media following. If you look to the right of this page, go ahead and follow us!

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